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From Chongqing to Milan: Magneto Shock Absorbers Conclude EICMA 2026 Successfully
Author:
With the conclusion of EICMA 2026 (the 83rd edition of the Milan International Motorcycle Show) at Fiera Milano Rho, Minolta Shock Absorbers’ trip to Milan has come to a successful close.
As the largest and most influential event in the global two-wheeler industry, this year’s EICMA brings together top brands and professional buyers from around the world. Amid this grand showcase of finished motorcycles and cutting-edge concepts, Manote Shock Absorbers has crossed continents with a singular mission: at Hall 11 S05E, to introduce motorcycle shock absorbers from Chongqing, China, to the world.
On-site: No flashy concepts, just pure products.
During these few days in Milan, our booth has been busy and well‑attended. We have no complete motorcycles to show off, nor any complex electronic suspension concepts to explain; on display are nothing but pure motorcycle shock absorbers.

For customers from Europe, Southeast Asia, and around the world, they brought a range of real-world suspension pain points to the booth—insufficient support under full-load conditions, inadequate damping feedback on unpaved roads, and excessively long adaptation cycles for specific vehicle platforms.
Faced with these expert and direct questions, the Magneto team’s response was equally straightforward. We do not spread our resources across multiple product categories; instead, we focus exclusively on motorcycle shock absorbers. This means that every damping setting, every valve‑plate adjustment, and every spring pairing is tailored to optimize suspension performance under the varied conditions of road riding, off‑road use, and track racing.

When we saw overseas customers showing keen interest in our damping tuning and adaptation solutions, and reached preliminary agreements on test parameters for specific vehicle models right there at the show, all the fatigue and effort we had put into preparing for the event suddenly felt worthwhile.
Confidence: Focus is the best calling card for going global.
“What’s the difference between you and those big-name shock absorbers?” was the question I was asked most often in Milan.
Our answer has always been the same: focus. Because we are focused, we have developed a deeper understanding of motorcycle suspension geometry; and because we are focused, when customers present adaptation requirements, we can deliver reliable tuning solutions more quickly.

In an era that values breadth and comprehensiveness, Menote chooses to master a single pursuit. This ethos of “specialization, refinement, uniqueness, and innovation” is precisely the irreplaceable value we bring to the international stage. And the source of this unwavering focus lies in Chongqing, China—a city with a deep-rooted motorcycle industry heritage.
Outlook: See you in Milan, next stop—onward!
Although the exhibition has concluded, Maenote’s journey toward international expansion has only just gained momentum.
Here, we would like to express our sincere gratitude to every friend, old and new, who visited our Hall 11 S05E booth. Thank you for stopping by, engaging in conversation, and placing your trust in us.
Made in Chongqing, going global. Thank you to old and new friends for your support—see you in Milan, and onward to the next stop!
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